Seeing a project through….

In today’s adrants read YWCA Debuts Anti-Racism Campaign – the campaign started this week and already it is getting people talking about the issues. The folks at Bozell & Jacobs were amazing to work with on this project. Of course, so were the folks at the YWCA !

Normally, as a researcher, I work on parts of projects. Fun parts and definitely challenging parts. Often, I get involved in strategy and implications. But it’s been a while since I’ve worked on a project from thinking and planning from nothing to full blown implementation. It was very rewarding. Very.

So, when we divide our work by function, few people get to feel the pride and excitement of that kind of “every step along the way” involvement. Maybe, we even leave them out of the email trail or the memos – because why would the entire team need to know? It will waste their time to know more. Not so, I say. I think that if we include everyone on a project or account in the trail, they’ll work harder and feel more a part of the whole deal, feel more personal pride and feel more tied to the company and the project. Sounds good for employee retention. Sounds really good for producing the best work.

It’s just a thought.