I want to buy some shoes….

I saw them in the new Shape Magazine. They are cross-trainers by Reebok. Called Alyana. They have groovy velcro closures and no ties. I’m always stepping on the laces on the stair machine. Since I was on a rare visit to the mall, I went to Lady Foot Locker. Top of mind. They sent me to Nordstrom. They sent me to Hecht’s. They told me to go online. I went to Zappos. Then to Shoes.com. Then to Reebok.com. So far, nothing. Then I called Reebok. They were nice. But had never heard of the Alyana model. A few minutes later, I was told that shoes that might be the ones I’m looking for will be released on April 1st.

Getting the product placement in a magazine that arrives in homes on February 14th – 6 weeks before product release -without a disclaimer- seems shortsighted to me. Funny thing is, I wasn’t considering a Reebok product before I saw the article. And now I’m not again.