Marketing to Mass Affluent Women
Posted: March 14, 2005 Filed under: Uncategorized Leave a comment »The first thing I thought when I saw this article — Marketing to Mass Affluent Women — is “mass women?” Are we talking about wealthy women with a BMI over a certain number? Or are we talking about affluent female gangs?
All joking aside, “mass affluent” refers to households with over $75,000 annual income. And this is an interesting article based on Gallup data – an article that info-geeks like me just love.
The highlight for me:
“Forty-two percent of affluent women report that they are frequently stressed, compared to 32% of affluent men who say the same. Overall, 89% of affluent women report at least occasional stress, vs. 77% of affluent men.
Little wonder, then, that the U.S. mass-market day-spa category is booming — the number of such spas doubled over the last five years to about 8,700 today — or that for $32.95, women can buy a product called Dr. Hauschka Stress Less Honey.”
Okay, ladies…is this news to any of you?
