The Upgraded Digital Divide
Posted: September 22, 2005 Filed under: Uncategorized Leave a comment »I was fascinated by this article in Knowledge@Wharton — The Upgraded Digital Divide: Are We Developing New Technologies Faster than Consumers Can Use Them?
There are highlights – about how and why people buy. About early adoption. And trading up.
A few low-lights: Many buy gadgets because we delude ourselves that we’ll actually learn how to use all the features, but really don’t. (I find that really easy to believe!) and….
People get envious if their TV is obsolete but when updated washing machines don’t make them lose sleep. Gee.
And experts such as Walter Mossberg have tremendous influence over what we buy.
Alright — aside from these “no duhs” this article is really interesting. So give it a shot if you have a few minutes to spare.
