Just add water

Instant vacation. We just got back from Great Wolf Lodge. We had a great time. The room was camping themed – the bunk beds for the kids looked like they were made from logs and “critters” were peaking out. The main lobby was like camp – with a big fireplace and storytelling. The place was decked out for Halloween. They had a door decorating contest and trick-or-treating. But the big draw is the water park. A huge indoor waterp park. Even I admit – it was fun. There were slides, a wave pool, a lazy river and more. Hey, they even sold beer right there so the parents could relax too.

But. There is nothing left to the imagination. Nothing to explore. No place exciting to find. It’s all there. Spelled out. Just add water.

It’s not just vacations. In order to simplify our lives, we’ve been handed ready-made food, ready-made brochures, ready-made everything.

Sometimes, I suppose convenience is a good thing. But what are we giving up?

We don’t have to take the easy-to-use, no preparation needed solution to everything. It’s our choice. The companies that approach their customers differently – and more personally, appear to be succeeding. (I believe that people who use that strategy succeed too!) It’s a bigger risk. And it takes more time. But hopefully, the rewards are worth it.