Lately, I’ve been thinking a lot about point-of-purchase (p.o.p.) and in-store signage. I’ve decided that some stores intentionally have vague internal signage so you have to walk the aisles to find what you want and that you will, hopefully, stumble across other items that (now that you see them) you must have.
Admittedly, I am an impulse shopper extraordinaire. End caps. Displays near the register. I’m there. I try. I take a list. But evidently, I have the “oooh, I need that” gene.
But back to the point. I was thrilled to walk into this CVS in Las Vegas. (sidebar: we noticed that there were more Walgreen’s, CVS’s and Rite Aid’s along our way in Vegas than I’ve ever seen. Sometimes, all three on one block. I think we must have seen 25 drug stores in our travels. Maybe more.)
So in this CVS, notice the over shelf signage. It was awesome. I could see from one spot in the center of the store where everything was. Everything. I was looking for a particular toiletry item and it saved me time. And probably to the chagrin of CVS, it kept me from wandering the aisled to see what else I needed.