Charlene Li, my favorite Forrester analyst (who just announced her imminent departure. Good luck Charlene!) wrote this presentation about Facebook last year.
According to Facebook demographics, 56% of the users are female and 6% are 35 years old and older. In contrast, Nielsen reports that in August 2007, 45% of Facebook users are 35 and older, compared to the year prior when only 36% were 35 and older.
Well, I’m here to tell you that Nielsen is right on.
Just this week, I was ‘friended’ by my mother, my aunt, and a bunch of my wonderful cousins. Sure a few of my cousins are young (Rachel, Mark) but they are my cousins’ children! And I’m now friends with my niece (age 20), also. But count my brother and sister and, well I have a serious 35 and older network.
I’ve only used Facebook as a business tool. Well, up until this past week that is. Now, I’m in a group from my neighborhood growing up, my extended family, and more.
It’s weird. Seriously weird.
Oddly, I am excited to get to ‘know’ these people whom I rarely see. Our lives are so busy and we don’t live all together a few blocks apart like we did in the 60’s and 70’s. So that’s really nice. But to me, Facebook is my work-life and it’s just going to be an adjustment.
Let’s face it. The lines are blurred. Online, the lines are seriously blurred.
To all my new Facebook friends? Hi there and I hope to see you online and off. And if I don’t answer right away? Forgive me. I’m adjusting.