Today, Garret over at Orange Element wrote about the new logo for the London Olympics. Hand it to Garret for always making people stop and think about design.
Anyway, it started a conversation with a colleague of mine. I’ll call him Henry, since I’m sure he would not appreciate me telling you who he is after you finish reading this.
So Henry asked me what I thought of the logo. I told him what I wrote on the Orange-Blog…
I agree that most people don’t realize the brand audit, team building, strategy that goes into the process. On the other hand, $800K is steep (though I’ve seen clients who paid more for less). I don’t personally care for the logo – think it’s hard to get a read on what it is (I had to look a few times) but that’s not important. What I do wonder is who is the target audience for the Olympics? If it’s hip, 20-somethings it might be right on. I, however, think the audience is quite a bit broader, older, and more conservative and wonder if it’s on track. Just my 2 cents.
And I pointed him to the other commenters – who had some interesting things to say.
Henry told me that he saw something sexual in the logo. I went back and looked and, you know what? I saw it too.
I told Henry that I didn’t think the logo was a quick read. I didn’t see the 2012 right away.
And Henry’s response?
There’s a 2012 in the logo? Where?
I rest my case.